Feature Post


Could ‘gamification’ help corporate banks improve customer loyalty?

Could ‘gamification’ help corporate banks improve customer loyalty?


Gamification is the use of game-like mechanics in non-game contexts to engage users and motivate them to achieve their goals

Read full story here: https://www.arabianbusiness.com/opinion/could-gamification-help-corporate-banks-improve-customer-loyalty

There are hundreds of gamification tools out there, ranging from something as simple as points, badges, and leader-boards, to AI-based sophisticated reputations systems.

In all the use cases above you will notice one common denominator, which is that all these gamified products are based on B2C (Business to Consumer). It is because game theory by nature is B2C.

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